Yes, I am that sad stigmatised consumer – I shop at supermarkets. My local shop is Budgen’s, thankfully taken over by the Coop so I feel reasonably ethical none the less. The range is limited and has changed recently to reflect the new class structure in the area. There is now a section of Polish and Irish foods and some exotic delicacies that seem incongruent amongst the more mundane offerings.
Tesco is a short drive but still rather nearer than the farmers’ market. I sometimes use a wholefood delivery but Tesco now has a huge selection of wholefoods so the few staples I cling to, long grain Italian brown rice as opposed to the ubiquitous brown Basmati or American rices for example, are now available with Ketchup and bacon, under one roof.
Budgens has a rural feel to it compared to the huge Tesco store. Service is slower and reflects a very local patronage and staff catchment, it’s a good place to catch up on local news. Tesco ironically is becoming very ‘local’. I find I recognise quite a few of the cashiers now and we catch up on events whilst I pack. That, plus the multiculturalism of Tesco – added to Polish, Irish and wholefood ranges are Halal, Kosher, Indian, West Indian, did I miss anyone? and good ranges of vegetarian, organic and gourmet too.
Join the debate: http://www.telegraph.co.uk/news/main.jhtml?view=BLOGDETAIL&grid=F11&blog=yourview&xml=/news/2006/10/04/ublview04.xml
Supermarket advetising slogans (for why see http://www.adslogans.co.uk/)
Asda – More for you for less; It ‘asda be Asda, price jingle ditched March 2006 http://www.thisismoney.co.uk/news/article.html?in_article_id=407410&in_page_id=2
Marks & Spencer – Quality, Value, Service; This is not just food, this is M&S food
Morrisons – More reasons to shop at Morrisons
Safeway – Everything you want from a store and a little bit more
Sainsbury – Everyone’s favourite ingredient; Try something new today
Tesco – Every little helps; The price is dropping, on your weekly shopping
Waitrose – Good quality food at honest prices
Filed under: budgets, supermarkets
I’m not sure what ASDA are hoping to achieve with Victoria Wood behaving embarrassedly in front of customers – I guess they know their market but having been struck by Victoria’s intelligence in interview, the advert is almost as annoying as watching Uma Thurman pretending to be a ditsy blonde caught in the rain…
http://images.google.co.uk/imgres?imgurl=http://www.uncut.at/data/personen-big/uma-thurman.jpg&imgrefurl=http://www.uncut.at/stars/person.php%3Fperson_id%3D323&h=350&w=190&sz=19&tbnid=Wj4pfkRVmWKtdM:&tbnh=120&tbnw=65&prev=/images%3Fq%3Duma%2Bthurman&start=1&sa=X&oi=images&ct=image&cd=1
now that’s more like it!